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5 Tips for Overcoming Writer’s Block
By Jessi McKain The Hoffman Agency, San Jose Writer’s block can be quite the pits, so what works and what doesn’t to overcome it? Giving advice on overcoming writer’s block is a lot like giving advice...
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Dingers, Jacks and Taters: In Defense of Baseball Clichés
By Patrick Dorn The Hoffman Agency, San Jose After a long offseason, baseball is finally back. Even though the Giants won the 2014 World Series, the offseason still felt excruciatingly long. Like...
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3 Ways to Keep Your Client’s Blog Content Fresh
By Callie Gisler The Hoffman Agency, Portland-Vancouver In 2015, blogs are rated the fifth most trusted source of accurate information online. At the same time, companies often generate up to 67...
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What’s in a Blog Title? Hopefully, not a Company Name
By Amanda Margozzi The Hoffman Agency, San Jose So, your new company or recently re-branded business wants to start a blog? Great! A corporate blog can be a highly effective way to establish a company...
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Being the T Professional, and Why It Could be the Best Thing for Your Career
If it works for Charlie Munger, then it could work for anyone. By Deborah Giam, Account Manager, The Hoffman Agency Singapore When I was tasked to write a blog for our company, and as I sat trying to...
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Pirates, Data and Storytelling
By Elisa Zallio, Junior Account Executive, Hoffman Europe (London) I’d like to tell you about Emilio Salgari. He is a barely known, Italian writer from the late 19th century; he wrote adventure...
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5 Tips to Cure Writer’s Block
By Elisa Zallio, Jr Account Executive, Hoffman Europe (London) What’s writer’s block? Writer’s block is a condition more common and annoying than a seasonal cold. Anyone who writes has faced it, some...
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Making a Cover Letter Count
By Chris Owen, Director, Hoffman Europe We’re on the lookout for a recent graduate to join the team here at Hoffman, which means navigating through cover letters and CVs, both of which constantly veer...
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